Project Summary: Getting the beer to find a place during the celebrations of the night parties in Santo Domingo was a challenge, since the brand's guidelines are very different from this. This proposal tried to fill all those expectations, leaving a little brand action. Taking this into account, we could find a more lively proposal in terms of colors, more active at night, and an event to fill the nights with life
Design Concept: A targeted event framework designed to "fill the nights with life".
