PAULANER TTN

The campaign explores a vibrant, high-energy visual direction for Paulaner beer, adapting its traditional brand identity to fit the active nightlife culture of Santo Domingo.

Services: Branding, Graphic Design

Client: BACKSTAGE PRODUCTION

Year: 2022

Project Summary: Getting the beer to find a place during the celebrations of the night parties in Santo Domingo was a challenge, since the brand's guidelines are very different from this. This proposal tried to fill all those expectations, leaving a little brand action. Taking this into account, we could find a more lively proposal in terms of colors, more active at night, and an event to fill the nights with life

Design Concept: A targeted event framework designed to "fill the nights with life".